One after
another
Drought,
fire, floods and now Covid-19 — Australia in recent months has seen it all.
As on July
4, Australia has seen 8,260 coronavirus positive cases, 104 deaths, and 7,319
recoveries. This is relatively better compared to US, UK, India, where case are
on the rise every single day.
Australians
have responded positively to federal and state government social-distancing
norms and we have managed to flatten the curve.
But conquering
the pandemic will come at a cost socially and economically.
The
packaging industry
The industry
has been exemplary in whatever they have done to fight the pandemic.
There have
been encouraging responses from individuals and firms in the industry in ensuring
safety of their employees, supporting their customers and suppliers, and pushing
their businesses to solve supply shortages.
Covid-19 has highlighted basic needs such as constant supply, product protection and food safety and the packaging industry is playing a huge role in doing all these.
Even before
the lockdown, the company implemented new processes and technologies to ensure enough
supply for its consumers.
Such prompt
steps will help in the long-term to positively influence the packaging industry.
Covid-19
needed instant upgrade and a go-getter approach to meet demand. Flexible and
customised packaging came in very handy for local manufacturers in this crisis.
Expediting multiple
packaging innovations to meet the current situation was the need of the hour.
The major
challenge was the sudden increase in demand in protective packaging to keep
markets and e-commerce running.
Most
packaging companies adhered to the government rules deployed unprecedented supply
chain keeping in mind screening measures, employee safeguard and wellbeing of
the community.
The increase
in demand is more than 200% now.
Manufacturing
plants and production teams in Australia have positively been able to respond to
this surge in demand.
The pressure
Abolish plastic, wrap fresh produce, food safety and make available supply were some of the biggest challenges.
The sentiment
Almost
overnight people became conscious. The public perception changed and they were
now asking for product protection, shelf life, packaging sustainability, and
safety. Covid-19 reminded all producers the importance of packaging.
The
residue
Once the
pandemic is over, public perception will stick to sustainability. Instead of focusing
on improving waste infrastructure, the concern now is recycle, reuse and remember.
Essential
services
Commodities such
as hand sanitisers and handwash are in enormous demand. Systematic and preemptive
measures can increase production to meet the nation’s packaging needs despite
the global supply-chain network in crisis.
Go local
Since the
global supply-chain network is in a shambles, only local logistics can bail you
out. Australia has some very efficient innovators and inventors, who are
working round the clock to manage the influx of emergency orders.
Their idea
is to reach supplies to as many hands possible in no time. Careful planning to
support customers can go a long way if we keep supporting our local
manufacturers.
What next
For the
packaging industry, this is the time to deliver. For packaging professionals
their role has changed from being just a provider to a protector.
So, value packaging, and the customers will only grow.
JSK and Covid-19
Despite the crisis, JSK Packaging has enough stock of different kinds of products for the local community. From foam food containers, plastic containers, reusable bags, plastic cups, washroom essentials to dinner packs, JSK Packaging has almost everything stocked up for the crisis. Don’t let the situation go out of your hands. Get your stock of essentials now.
